From Gånghester to the World


Eton saw the light of day in the village of Gånghester, Sweden, in 1928. Since then, we have grown into a global brand and reinvented the shirt as a garment you wear to stand out, not fit in. In 1992, Eton launched the first crease-resistant cotton dress shirt, together with Swiss experts. Today, they are known for perfectly sharp shirts — and stylish worn-in looks.